How to use to sell on Amazon?

Selling on Amazon has become a lucrative venture for many entrepreneurs worldwide, offering access to a vast audience and unparalleled e-commerce infrastructure. However, sourcing products at competitive prices is crucial for success in this competitive marketplace. One effective strategy is leveraging, a Chinese wholesale marketplace owned by Alibaba Group, to find high-quality products from manufacturers and suppliers in China. In this guide, we’ll explore step-by-step how to use to source products and sell them on Amazon, unlocking the potential for profitable e-commerce ventures.

1.Understanding 1688, an e-commerce platform also operated by Alibaba Group, specializes in serving the Chinese domestic market. It provides an extensive array of products sourced from a diverse range of Chinese manufacturers and suppliers. While Alibaba remains the go-to option for sellers seeking to source products for the international market, 1688 caters specifically to those targeting the Chinese domestic market.

Before diving into sourcing products from, it’s essential to conduct thorough market research on Amazon.

2.Research and Product Selection

Identify products with high demand and low competition on Amazon. Conduct market research to determine which products have the potential to generate sales and profit.Browse to find suppliers offering the products you’re interested in selling. Pay attention to product quality, pricing, minimum order quantities (MOQs), and shipping options.

Things to note when conducting product research:

  1. Demand and Popularity: Look for products with consistent and growing demand on Amazon. Use tools like Jungle Scout, Helium 10, or Amazon’s Best Sellers list to identify popular categories and products with high sales ranks.
  2. Competition Analysis: Assess the level of competition for your chosen product niche. Analyze the number of sellers, their ratings, reviews, and product differentiation strategies. Aim for niches with moderate competition where you can offer unique value or differentiate your product effectively.
  3. Profitability: Calculate potential profitability by considering factors such as product cost, Amazon fees (including referral fees and fulfillment fees for FBA), shipping costs, and potential marketing expenses. Use tools like the FBA calculator to estimate fees and profitability accurately.
  4. Product Price Range: Target products with a selling price range that allows for a healthy profit margin after accounting for all costs. Avoid products with excessively low prices that may result in slim profit margins or pricing wars.
  5. Seasonality and Trends: Consider seasonal trends and fluctuations in demand when selecting products. Look for evergreen products with consistent demand throughout the year, but also capitalize on seasonal trends with products that have high demand

3.Sourcing Products

Browse for Suppliers:

Once you’ve identified potential product categories, head to to find suppliers offering those products.

Communicate with Suppliers:

Reach out to potential suppliers on to inquire about product details, pricing, MOQs, and payment terms.
Clarify any questions you have about the products, including specifications, customization options, and packaging requirements.
Negotiate pricing, terms, and shipping arrangements to ensure a mutually beneficial agreement.

Request Samples

Before placing bulk orders, request samples from suppliers to evaluate product quality and suitability for selling on Amazon.Test the samples thoroughly to ensure they meet your standards and align with Amazon’s guidelines for product quality and customer satisfaction.

4.Negotiate Pricing and Terms

Negotiate final pricing and terms with supplier once satisfied with samples.
Discuss volume discounts, payment methods, shipping arrangements and any other relevant details to ensure a mutually beneficial agreement.
Order products in bulk through, adhering to the agreed terms and payment methods.
Arrange payment securely using a method accepted by the supplier, such as bank transfer, Alipay or other payment platforms.

5.Shipping and Logistics

Coordinate shipping and logistics with the supplier to arrange for the products to be shipped to your location or directly to an Amazon fulfillment center.
Consider using freight forwarders or logistics companies to manage the transportation of goods from China to your desired destination, ensuring smooth customs clearance and delivery.

6.Create Amazon Listings

Create product listings on the Amazon Seller Central platform for the items you intend to sell.
Optimize product titles, descriptions, images, and keywords to maximize visibility and conversion on Amazon.
Set competitive pricing strategies to attract customers and remain profitable in the marketplace.

7.Inventory Management and Fulfillment

Monitor inventory levels closely to ensure sufficient stock is available to fulfill orders on Amazon.
Utilize Amazon’s Fulfillment by Amazon (FBA) service to store inventory, manage orders, and handle shipping and customer service, or fulfill orders yourself if preferred.

8.Marketing and Sales Optimization

Implement marketing strategies such as Amazon PPC advertising, promotions, and optimization techniques to drive traffic and increase sales.
Continuously monitor sales performance, customer feedback, and market trends to refine your product selection and business strategies for long-term success.

By following these steps and leveraging the sourcing capabilities of, entrepreneurs can effectively sell products sourced from Chinese suppliers on the Amazon platform, tapping into the global marketplace and reaching millions of potential customers. With careful planning, diligent execution, and ongoing optimization, selling on Amazon with products from can lead to profitable e-commerce ventures and sustainable business growth.

Need help with your wholesale items from 1688? Please contact us

how to buy from 1688 without an agent

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