Minimum Order Quantity (MOQ): Formula and Benefits

In the world of supply chain management and wholesale purchasing, understanding and effectively utilizing minimum order quantities (MOQs) is critical to optimizing business operations and maximizing profitability. In the world of e-commerce, minimum order quantity (Minimum Order Quantity) is an important word that plays a vital role in determining sourcing strategies, pricing structures, and inventory management practices.

Understand the minimum order quantity (MOQ)

Minimum order quantity (MOQ) is a term used in e-commerce fulfillment to represent the minimum quantity of a product that a supplier is willing to sell in a single order, which describes the minimum number of units of a product that a customer must purchase. This value is usually determined by the manufacturer or wholesaler, who needs to ensure that the product is sold in volume.


For example: the minimum order quantity of a product is 300 pieces, which proves that if you want to buy this product, you need to buy at least 300 pieces. If you can’t buy 300 items, the supplier won’t sell them to you. Generally speaking, the minimum order quantity is not fixed and the supplier can change it according to the type and quantity of the goods.

Advantages of minimum order quantity

Deal with buyers

  1. Reduce production costs: Generally speaking, purchasing in large quantities will make the unit price of the goods lower, which will also reduce the production costs, thereby increasing the profits of the goods.
  2. Reduce transaction costs: Consolidating orders into larger quantities can reduce transaction frequency, thereby saving time and resources associated with processing and managing multiple orders.
  3. Inventory management: Minimum order quantity can help buyers maintain inventory levels and avoid out-of-stock situations.

For suppliers

  1.  Efficient production planning: MOQ can help suppliers optimize production plans, minimize setup costs, and utilize production capacity more effectively through mass production.
  2. Forecast product demand: MOQ can also help manufacturers or wholesalers better predict the demand for their products, thereby helping them plan production accordingly.

Disadvantages of minimum order quantity

Minimum order quantities also bring some disadvantages. For example, they may reduce the supplier’s revenue because the minimum order quantity is set too high and buyers may not be willing to purchase large quantities of goods at once. Additionally, MOQs may also make it difficult for small businesses to compete with larger businesses, as they may not be able to meet the MOQ requirements of manufacturers or wholesalers.

How to calculate the minimum order quantity

There is no fixed amount or fixed formula to calculate the minimum order quantity. Each supplier has their own different considerations to set different MOQ. Although actual MOQ settings vary, the most common methods are probably:

Minimum order quantity = fixed cost / (unit cost – variable cost)

  • Fixed costs: These are the costs associated with setup, production and other fixed expenses incurred by the supplier for each order.
  • Unit Cost: The cost per unit of product, including materials, labor, and overhead.
  • Variable costs: These costs vary with production quantities, such as raw materials, packaging, and shipping.


By learning the minimum order quantity calculation formula and its advantages and disadvantages for buyers and suppliers, we can gain a deeper understanding of the wholesale trading market and understand today’s highly competitive supply chain management and wholesale purchasing fields.

Do you need a Chinese agent to wholesale goods for you? twinswin is honored to serve you.

Leave a Comment

Your email address will not be published. Required fields are marked *

Ask For A Quick Quote

We will contact you within 1 working day, please pay attention to the email with the suffix “”